What is a group new baby card?

A group new baby card is a digital card friends, family or colleagues sign together from one shared link, instead of passing a paper card around. Everyone adds their own message, photo, video or GIF from anywhere, and the finished card is delivered to the new parents on the date you choose. It's also called an online new baby card, baby shower card or maternity card, and it's a lovely way to welcome the little one together.

Choose from our popular new baby card designs

Why send a digital new baby card?

A digital new baby card makes it easy for friends, family or colleagues to create a shared group card to welcome the new arrival, wherever everyone is.

Everyone gets to sign

Friends, family, the whole team, wherever they are. One link, and no one is left out of welcoming the baby.

It looks the part

Professionally designed, AI-enhanced artwork. Pick a sweet, celebratory design to welcome the new arrival.

No account needed to sign

Contributors just open the link and write their message. No app to download, and no login.

Perfect for a baby shower

Send it instantly or schedule it for the baby shower or a colleague's last day before maternity leave.

Photos, videos & GIFs

Contributors can add a warm photo, record a video message, or drop in the perfect GIF for the new parents.

A keepsake to grow up with

A card full of everyone's first welcomes, saved to look back on, something the little one could even read one day.

Award-winning, too: ExpressWithACard was named Digital Greetings Card Platform of the Year 2026/27 by the Prestige Awards.

Trusted by teams at leading organisations

GOV.UK
Boots
English Heritage
Cancer Research UK
NHS
Sky
Coca-Cola

Create a heartfelt group card in 3 simple steps

Create or choose a card

Select a design that feels encouraging, uplifting, or light‑hearted.

Invite everyone to sign

Share a simple link so friends, family, or the whole team can leave messages, photos, videos, GIFs, and memories. No account needed for sign‑ups

Send it when the moment is right

Send instantly or schedule delivery. The recipient gets an email with the card, available to view and download as a PDF.

What to write in a new baby card

A line or two is all it takes. Here are warm ideas for however well you know the new parents, borrow one and make it your own.

For the new parents

  • Congratulations on your beautiful new arrival. Wishing your growing family a lifetime of love, joy and happy memories.
  • So thrilled for you both. May these first days be full of cuddles, tiny yawns and all the magic of new parenthood.
  • The two of you are going to be wonderful at this. Sending so much love to all three of you.

If you don't know the sex

  • Congratulations on your gorgeous new arrival! They're so lucky to have you two.
  • Welcome to the world, little one, and congratulations to the whole family.
  • So happy for you both. Wishing your growing family all the love in the world.

Funny

  • Congratulations! Sleep was nice while it lasted. Enjoy every (exhausting) minute.
  • A new boss has arrived, and they're tiny but demanding. Good luck, and stock up on coffee.
  • Welcome to the club where pyjamas count as all-day wear. You've earned it.

For a colleague

  • Wishing you a wonderful maternity leave and all the best with your new arrival. We can't wait to meet them!
  • What an exciting time for your growing family. Enjoy every moment, the team is sending so much love.

Welcoming the baby

  • Welcome to the world, little one. You've landed with the very best people.
  • Hello, tiny human! You're already adored by more people than you know.

Short and sweet

  • Congratulations on your little bundle of joy!
  • Welcome to the world, baby. You are so loved.
  • Sending love to your growing family.

Not sure what to say?

A few small things that take the pressure off, and make a new baby message feel just right.

Don't know if it's a boy or girl?

Keep it gender-neutral, "your beautiful new arrival" works every time, and never feels like a guess gone wrong.

Congratulate the parents, not just the baby

They did the hard part. A warm word for mum and dad lands as much as one for the little one.

An offer often means more than a "congrats"

For close friends, "let me know if you need anything, I mean it" is worth more than another line of congratulations.

Keep it short

A line or two is plenty. And if the card is being read aloud at a baby shower, shorter really does land best.

Make it extra special

Add a gift card

Pair your card with a smart eGift card the recipient can redeem at one of 200+ popular UK retailers. Here are some of the favourites.

Frequently asked

Everything you need to know

A group new baby card is a digital card friends, family or colleagues sign together from one shared link, instead of passing a paper card around. Everyone adds a message, photo, video or GIF from anywhere, and it's delivered to the new parents on the date you choose.

Keep it warm, short and about the family. A line or two is plenty: congratulate the parents as well as the baby, and if you're close, an offer of help lands beautifully. If you don't know the baby's sex, keep it gender-neutral, "congratulations on your beautiful new arrival" works every time. See the message ideas above.

Go gender-neutral and warm. Phrases like "your gorgeous new arrival", "welcome to the world, little one" and "so happy for your growing family" all work without needing to know whether it's a boy or a girl.

Keep it warm but not over-familiar. One or two friendly sentences is ideal, something like "what an exciting time for your family, wishing you all the best with the new arrival". A group card the whole team signs is a lovely way to send them off on maternity or paternity leave.

Absolutely. A group card is a lovely way to celebrate a baby shower or send a colleague off on maternity or paternity leave, collecting warm wishes from everyone in one place.

Yes. Contributors can upload photos, record video messages, pick from thousands of GIFs, and add emojis, making your congratulations feel personal and heartfelt.

Yes! Add a Gift Collection Pot to your new baby card and the group can pool a gift for the new parents, with no awkward cash collecting. They receive a smart eGift card alongside their card full of messages, redeemable across 200+ UK retailers, perfect for all the things a new baby needs. There's no extra cost to the organiser to set one up.

New baby cards start from Β£2.00 as a one-off, with no subscription. See our pricing page for current plans.